WEB DESIGN
BY ALLISON DOWD
Nike Athletes Win on Air
(Paris Olympics)
(Paris Olympics)
ART DIRECTION + GRAPHIC DESIGN
I CHOOSE A BRIGHT YVES KLIEN BLUE FOR ALL OLYMPIC COLLATERAL,
CREATING PUNCHY AND EXCITING GRAPHICS FOR THE MOST ENERGETIC EVENT IN THE WORLD.
THE FINAL VERSION INCLUDED HAND DRAWN DYNAMIC TYPE THAT CAPTURED MOVEMENT. THIS WAS REFLECTED ON A TOTE BAG GIVEN TO ATHLETES AT THE OLYMPICS. INITIAL DRAFTS INCLUDED ILLUSTRATION DESIGNS WITH ELEMENTS OF MEDALS, CLOUDS, AND ATHLETES WINNING ON AIR.
I CHOOSE A BRIGHT YVES KLIEN BLUE FOR ALL OLYMPIC COLLATERAL,
CREATING PUNCHY AND EXCITING GRAPHICS FOR THE MOST ENERGETIC EVENT IN THE WORLD.
THE FINAL VERSION INCLUDED HAND DRAWN DYNAMIC TYPE THAT CAPTURED MOVEMENT. THIS WAS REFLECTED ON A TOTE BAG GIVEN TO ATHLETES AT THE OLYMPICS. INITIAL DRAFTS INCLUDED ILLUSTRATION DESIGNS WITH ELEMENTS OF MEDALS, CLOUDS, AND ATHLETES WINNING ON AIR.
ATHLETES WIN ON AIR ILLUSTRATION LOGO DRAFTS
ATHLETES WIN ON AIR TYPE LOGO DRAFTS