WEB DESIGN
BY ALLISON DOWD
Nike NY vs NY
and Dear Summer
and Dear Summer
ART DIRECTION + GRAPHIC DESIGN + TYPE DESIGN
I HAND DREW A TYPEFACE THAT NODDED TO THE GRITTY, PLAYFUL, AND RAW NATURE OF NEW YORK STREET BASKETBALL AND PULLED COLORS FROM THE MOST ICONIC COURTS IN THE CITY. NIKE INVITED PLAYERS TO COMPETE AND PHOTOGRAPHERS TO CAPTURE THEM. FROM THOSE PHOTOS DEAR SUMMER WAS BORN.
FOR THE LOGO, I TOOK THE ORIGINAL NY VS NY DESIGNS AND CLEANED THEM UP, ADDING NEW CHARMING CURSIVE FOR A MORE PROPER GALLERY SPACE. IN TURN THE ASSETS TRANSFORMED TO CREAM AND INK AND INCLUDED A WALL VINYL, DIGITAL ENTRANCE SCREEN, INVITATIONS, PHOTO BROCHURE, NAME PLACARDS, AND A MENU.
I HAND DREW A TYPEFACE THAT NODDED TO THE GRITTY, PLAYFUL, AND RAW NATURE OF NEW YORK STREET BASKETBALL AND PULLED COLORS FROM THE MOST ICONIC COURTS IN THE CITY. NIKE INVITED PLAYERS TO COMPETE AND PHOTOGRAPHERS TO CAPTURE THEM. FROM THOSE PHOTOS DEAR SUMMER WAS BORN.
FOR THE LOGO, I TOOK THE ORIGINAL NY VS NY DESIGNS AND CLEANED THEM UP, ADDING NEW CHARMING CURSIVE FOR A MORE PROPER GALLERY SPACE. IN TURN THE ASSETS TRANSFORMED TO CREAM AND INK AND INCLUDED A WALL VINYL, DIGITAL ENTRANCE SCREEN, INVITATIONS, PHOTO BROCHURE, NAME PLACARDS, AND A MENU.
DEAR SUMMER POSTER DRAFTS
NY VS NY POSTER DRAFTS
HAND DRAWN ASSETS